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KembaraXtra-Psychology - availability heuristic
The availability heuristic is a judgment shortcut where people estimate frequency or probability by how many examples come to mind easily, which can bias decisions. A classic illustration is that many people think there are more English words beginning with “k” than words with “k” as the third letter because initial-k words are easier to recall, even though typical texts contain about twice as many words with “k” as the third letter. The heuristic was identified in 1973 by Amos Tversky (1937–96) and Daniel Kahneman (born 1934) and relates to illusory correlation and the simulation heuristic.
The availability heuristic is a judgment shortcut where people estimate frequency or probability by how many examples come to mind easily, which can bias decisions. A classic illustration is that many people think there are more English words beginning with “k” than words with “k” as the third letter because initial-k words are easier to recall, even though typical texts contain about twice as many words with “k” as the third letter. The heuristic was identified in 1973 by Amos Tversky (1937–96) and Daniel Kahneman (born 1934) and relates to illusory correlation and the simulation heuristic.
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