psychology 

Published on

KembaraXtra-Psychology – Balance Theory

Balance theory is a cognitive consistency theory of attitudes and person perception developed by Fritz Heider and later expanded by Theodore Newcomb. It models relationships among a person, another individual, and an attitude object as positive or negative links, predicting that imbalanced configurations create psychological tension that motivates changes toward balance.


Picture
0 Comments

Author

Write something about yourself. No need to be fancy, just an overview.