psychology 

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KembaraXtra-Psychology – Benefit–Cost Analysis

Benefit–cost analysis is a systematic decision-making method in which the expected benefits of an action are weighed against its potential costs. In psychology and behavioral economics, this approach is used to model rational choice and evaluate interventions, policies, or personal decisions. While it assumes individuals attempt to maximize utility, research shows that subjective perception of benefits and costs, rather than objective values, often drives behavior.


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