FINANCE

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Investment - Introduction to Economics and Microeconomics
Microeconomics vs. Macroeconomics 
Economics is the study of production, distribution, and consumption, or you may reasonably think of it as the study of decisions in the presence of scarce resources, and it is separated into two broad areas: microeconomics and macroeconomics. 

Microeconomics is the study of how individuals and corporations make decisions to allocate scarce resources, which assists in understanding how individuals and companies prioritise what they want.

Macroeconomics is the study of an economy as a whole; for example, it investigates factors that affect a country’s economic growth.

Supply refers to the quantity of a product or service sellers are willing to sell, whereas demand refers to the quantity of a product or service purchasers desire to buy. 

 The combination of supply and demand is a driving force behind the economy and is part of the ‘invisible hand’1 that, over time, should contribute to greater prosperity for individuals, companies, and society at large. 

Understanding microeconomics is essential to organizations when evaluating such topics as how much to charge for their products and services and what reaction they may get from competitors. Microeconomics lets investment analysts estimate the profitability of a company under numerous situations.  

 For example, the analyst may wish to establish whether a company has the ability to boost revenues by decreasing the pricing of its products and increasing the quantities it sells. To do so, the analyst will have to analyze demand for the company’s products and the degree of competition in the company’s market. 

Similarly, microeconomic concepts help investors allocate their savings. Investors attempt to supply capital to companies that will make the most efficient use of that cash.  
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