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​Investment - Valuation of Common Shares

Valuing common shares is a hard process because of their endless life and the difficulties of projecting future corporate success. 

There are three fundamental ways to evaluating common shares: 
Discounted cash flow valuation
Relative valuation
Asset-based valuation

Analysts usually utilize more than one approach to evaluate the value of a common share. Once an estimate of value has been calculated, it can be compared with the current price of the share, provided that the share is publicly traded, to determine if the share is overvalued, undervalued, or appropriately valued. This formula is utilized when investors decide to buy or sell a share.  

Discounted Cash Flow Valuation  



The example below illustrates the use of the discounted cash flow (DCF) approach, utilizing projections of dividends and a future selling price, for a common share of Vodafone. In summary, the DCF valuation approach estimates the value of a security as the present value of all future cash flows that the investor anticipates to receive from the security. 


Common shareholders anticipate to earn two forms of cash flows from investing in equity securities: dividends and the revenues from selling their shares at a later period. The DCF valuation approach applied to common shares focuses on a consideration of the characteristics of the company issuing the shares, such as the company’s ability to create earnings, the expected growth rate of earnings, and the level of risk associated with the company’s business environment.  

Example: Discounted Cash Flow Approach

Consider an investor calculating the value of Vodafone shares. 

The investor anticipates Vodafone to generate annual dividends of 8.00, 8.50, and 9.00 pence per share over the next three years, respectively. Furthermore, the investor expects that the stock price of Vodafone will trade at 150.00 pence per share at the end of three years. 

Note that, using the DCF valuation approach, the estimated selling price of Vodafone stock of 150.00 pence per share in three years indicates the present value of cash flows to investors expected to be generated by the company beyond the three years. 

The investor evaluates all risks and believes that a discount rate of 8% is fair. In other words, the investor intends to earn at least an annual rate of return of 8% by investing in Vodafone.  
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​The estimated value of a Vodafone share using the DCF valuation approach is equal to the present value of the cash flows the investor expects to receive from the equity investment. The investor computes the current value of the expected cash flows as follows:  

So, the investor’s projected worth of Vodafone on a per-share basis is 140.91 pence. 

If shares of Vodafone are currently priced at less than 140.91 pence, the investor may assume that the stock is undervalued and opt to buy it. 

Alternatively, if the stock is priced at more than 140.91 pence, the investor may infer that the stock is overvalued and opt not to buy.  

In other instances, such as when a firm is considering buying another company, a company’s worth can also be assessed using the DCF approach as the present value of predicted future free cash flows. The DCF approach can also be used to value preferred shares. Valuing preferred shares is often easier than for common shares because the expected dividends are fixed and do not alter over time.  

Relative Valuation  

The relative valuation approach assesses the value of a common share as the multiple of some measure, such as earnings per share (EPS) or sales per share. The multiple is derived based on price and the appropriate measure for publicly traded, comparable equity securities. The main premise of the relative valuation approach is that common shares of companies with similar risk and return characteristics should have similar values. 

Relative valuation relies on the utilization of price multiples of comparable, publicly traded companies or an industry average. The relative valuation approach implicitly argues that common shares of companies with similar risk and return characteristics should have similar price multiples.  

One multiple widely employed in relative valuation is the price-to-earnings ratio (P/E), which is the ratio of a company’s stock price to its EPS. For instance, a publicly traded firm that earns annual earnings per share of USD1.00 and is trading at USD12 per share has a P/E (or price-to-earnings multiple) of 12. The following example explains the relative valuing approach.  

Example: Relative Valuation 

An investor is calculating the value of an airline’s common shares on a per-share basis. The airline in question generates annual EPS of EUR2.00.

The investor sees that the average price-to-earnings multiple or P/E for the industry is 9. Using relative valuation, the investor estimates the value of the airline’s stock on a per-share basis to be EUR18.00 (= €2.00 × 9).  

One concern with the use of the relative valuation approach is that price multiples alter with investor mood. Companies trade at greater price multiples when investors are hopeful and at lower price multiples when investors are pessimistic.

Asset-Based Valuation 

The asset-based valuation approach determines the value of common stock by evaluating the company’s net asset value, which is equal to the difference between the market value of a company’s total assets and its outstanding liabilities. In other words, the asset-based valuation approach evaluates the value of common shares by determining a company’s net asset value. The asset-based valuation approach implicitly implies that the company is dissolved, sells all its assets, and then pays off all its creditors. The residual value after paying off all liabilities is the value to the shareholders.  

The difference between total assets and total liabilities on a company’s balance sheet indicates shareholders’ equity, or the book value of equity. But the values of some assets on the balance sheet are based on historical cost (the cost when they were obtained), and the real market values of these assets may be significantly different. For instance, the value of land on a company’s balance sheet, normally carried at historical cost, may be considerably different from its current market value. As a result, assessing the worth of the equity of a corporation using asset values derived directly from the balance sheet may yield a false estimate. To improve the accuracy of the value estimation, current market values can be estimated instead.  

Also, some assets may not be reported on the balance sheet due of financial reporting restrictions. For instance, some internally produced intangible assets, such as a brand or reputation, may not be reported in financial reports. It is crucial that analysts utilizing asset-based valuation estimate fair values for all of a company’s assets, which can be tough to achieve.   

In the following task, categorize each object into the correct category. 


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